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You are in: ECommerce-Guide > Solutions > Advertising and Marketing

ECommerce-Guide Essentials
eBiz FAQ
Everything you need to know to start your own successful e-business.

Selling on eBay
How to make money in the online marketplace.

PayPal Payments and More
What's new in secure payments for your online store.

Shopping Cart Software
Solutions to close, process and track your online sales.

ecommerce-guide solutions

An eBay Seller's Guide to New Year's Resolutions
[January 5, 2009] Ina Steiner talks to PowerSellers to find out what eBay sellers should be focusing on this month and provides five tips for a prosperous 2009.

E-Commerce Site Optimization Primer: Set Up and Tips
[December 23, 2008] In this article we cover all you need to know to optimize your e-commerce site, from meta tags to directory submissions.

Google AdWords Editor 7.0 Goes Live
[December 19, 2008] Just two months after version 6.5 was released, AdWords Editor 7.0 debuts with seven new features.

Branded Gifts Give E-Commerce Marketing Personal Touch
[December 18, 2008] Give out personalized gifts branded with your online store messaging to keep your best customers coming back for more. We show you how.

Yahoo Web Analytics: What's the Verdict?
[December 16, 2008] Small online store owners tell us what they like and don't like about Yahoo's new analytics service.

Google Analytics: Advance Segmentation Strategies
[December 11, 2008] Google Analytics guru Avinash Kaushik says interpreting aggregate data is a crime. He outlines how to take advantage of the new advanced segmentation feature to gain insight on your particular e-commerce business.

Online Ad Network PremiumChannels Nets Niche Viewers
[December 9, 2008] Premium Network, Inc. today launched PremiumChannels.com, an ad network service that can target niche audiences and customize interactive marketing campaigns for your e-commerce site.

Marketing to People Who Shop Online at Work
[December 8, 2008] A recent study supports what we all suspected: people shop online at work. We provide marketing tips for cashing in on the cubicle crowd.

Save Our Sales: Preventing Abandoned Shopping Carts
[December 4, 2008] The e-tailing group's examples of how e-commerce sites successfully save sales by rescuing abandoned shopping carts.

eBay Alternative for Artisans: Etsy Expands Your Exposure
[December 3, 2008] If you make handcrafted wares and want to increase your exposure online, let Etsy be your elf this holiday season. Unlike many other eBay competitors, this site gets lots of traffic.

December E-Mail Marketing Tips
[December 2, 2008] Cyber Monday's over and we're officially in the count-down to the holidays. We provide five timely tips for e-mail campaigns, among them, target those tardy male shoppers.

PowerReviews Express: Affordable Customer Reviews
[December 1, 2008] PowerReviews launches enterprise-quality customer-review application designed — and priced — for small e-commerce sites.

Tealeaf Offers Insight to Mobile Customer Behavior
[November 26, 2008] For e-commerce business owners who want to capitalize on the m-commerce trend, Tealeaf offers analytics for the growing mobile shopper base.

The 12 E-Commerce Tips of Christmas, Hanukkah, Kwanzaa
[November 24, 2008] Experts offer their e-marketing tips on how to attract holiday shoppers in a tough economy.

E-Commerce Cyber Monday Marketing Care Package
[November 20, 2008] Get ready for Cyber Monday with our care package for e-commerce businesses that includes marketing tips, eBay specific strategies and resources for ensuring maximum site performance and optimal customer service.

eBiz Briefs: Geo-Targeting Online Ad Campaigns
[November 14, 2008] A recent study says that online bargain hunting through social networking sites is increasing, and reports recommend geo-targeting pay-per-click campaigns to maximize sales. Plus, what's making headlines in Web hosting news.

Tips and Tools for Thanksgiving-Themed E-Store Decor
[November 11, 2008] Dressing up your e-commerce store and promotions with autumn and Thanksgiving accents doesn't take a redesign. Our tips and free tools will help you — and your online store — get in the holiday spririt.

Five Timely Tips for Holiday E-Mail Marketing
[November 10, 2008] Last month, holiday e-mail campaigns were all about segmentation, not blasting. This month it's time to grow your list, build loyalty and capture new subscribers. We show you how.

Eight Free Tools for Tuning Up Online Ad Campaigns
[November 6, 2008] We highlight features of eight free tools that help e-tailers optimize their pay-per-click campaigns.

Incorporating Site Optimization into Your Redesign
[November 4, 2008] Redesigning your online store is certainly about aesethetics, but it's equally important to make site optimization part of the process. CoffeeCakes.com increased traffic and revenues in just a few weeks with an SEO design refresh — and you can too.

eBiz Briefs: Selling Overseas, Digital Media Management
[October 31, 2008] New e-commerce services make it easier to go global and cash in on photos and music, plus we have click fraud stats for Q3. And, our pick for most creative online coupon: "The Alcoholic Bailout Package." Cheers.

Google Analytics Upgrade: Detailed Reports, AdSense Support
[October 28, 2008] Online sellers can ring in 2009 with more ROI by using new enterprise-level features aimed at providing more detailed reports. Plus, you get AdSense integration.

YouTube 'Analytics' Boosts Video Marketing Results
[October 27, 2008] New tools for YouTube that perform analytics functions give small Web shop owners information they need to target their online video marketing.

Nineteen Online Marketing Steps for (Almost) Instant Success
[October 23, 2008] If you missed Shop.org's Vegas summit, we highlight 19 tactics e-tailers can employ now for a high-rolling fourth-quarter. We cover natural search optimization, user-generated content, shopping site feeds and more.

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