Review: Avail Intelligence eMarketing Suite
[September 4, 2008] The modules of the suite collect and analyze customers' actions and determine the information and products that should be the most relevant at each phase of the selling cycle.
eBay Watch: E-Payment Policy, Four eBay Alternatives
[September 3, 2008] This week we summarize eBay's workshop designed to help sellers adjust to electronic-only payments and review eBay's policy requiring sellers to specify shipping in listings.
Plus, we highlight four alternative selling sites.
Testing Your Web Shop Performance for Peak Profits
[September 2, 2008] The dreaded error page is every e-tailers nightmare, especially when it means losing holiday sales. We outline AlertSite's services for testing the performance of your Web Shop, as well as load time of your AdWord landing pages.
Ten Web Shop Prep Tips for the Holidays
[August 28, 2008] It's time to spruce up your site for the holiday season, so here's a 10-task checklist to get you ready.
Sell Overseas for the Holidays with Shipwire
[August 28, 2008] If you want to sell overseas this holiday season, e-commerce fulfillment firm Shipwire says its got the tools to turn visions of going global into a reality.
Open Source: CRE Loaded 6.31 Released...for A Price
[August 25, 2008] To the open source commerce industry, the most startling change in this e-commerce program will be its new pricing scheme: the Standard Edition is no longer free.
Getting E-Mail Marketing Past the Customer's Spam Filter
[August 22, 2008] Achieving 'deliverability,' otherwise known as getting e-mail delivered to a potential customer's inbox in a timely and fully-functional fashion, is both an art and a science. Here are some tips.
DIY Video Ad Service Includes Targeted Campaigns
[August 21, 2008] Jivox offers small online businesses affordable video ad solution complete with ad network placement. We show how it works, outline a case study and offer five online video ad tips.
eBay Biz: Motor Fees Change, iPhone Apps, Alternative Sites
[August 20, 2008] EBay to lower motor insertion fees but increase charges for
successful listings, sellers say no to new merchandising module, and iPhone updates. Plus, we take a look at three new eBay alternatives.
Web Shop Design: Putting Color into Action
[August 19, 2008] Our Web site design doyenne outlines everything you need to know about picking and using colors, plus how to manage them in Photoshop and use other related graphics tools.
Selling Travel Online: It's Not Just for the Big Guys
[August 18, 2008] Whether you run a boutique travel agency or book adventure tours, your business won't go anywhere without an online presence. The good news is you don't need William Shatner to market your small travel business, just a great e-commerce site. We showcase several successful ventures.
Search Engine Optimization Tips: Going Beyond Keywords
[August 14, 2008] There's two types of sitemaps? You can customize error pages? What's universal search? Keeping your search engine optimization humming takes more than keywords. Here's our expert's top 10 tips.
From eBay to Bidtopia: Bargainland's Success Story
[August 12, 2008] Bidtopia is born after high-volume liquidator Bargainland says bye-bye to eBay, which requested it to cut its business by 75 percent.
Credit Card Heist Due to Weak Wi-Fi Security
[August 8, 2008] This theft hit large retailers, but the lessons learned here — namely that you need to protect any Wi-Fi networks you use for conducting business — can also be applied to anyone selling on the Web.
Ad Network Primer: Tips for Targeted Campaigns
[August 4, 2008] Ad networks can put your e-business in front of targeted audiences already interested in your products. We explain what ad networks are, what they do and how to choose one.
eBiz Briefs: Shoppers Share Stories, Online Marketing Tools
[August 1, 2008] Bazaarvoice offers a way for shoppers to share their stories by posting them at your Web store and Wigix makes it easier for members to make money without selling at the site.
Will BOSS Put Yahoo Search Back in Charge?
[August 1, 2008] Yahoo's bold plan to make its search infrastructure available to friend and foe alike has the industry buzzing.
Amazon's New Payment Plans: PayPal Plunderers or Posers?
[July 31, 2008] Amazon rolls out two new payment services for small e-commerce sites, and while they sound promising, pundits can't agree on whether they'll be PayPal pillagers or posers.
Bonanzle: The Best eBay Alternative We've Seen
[July 30, 2008] This snappy, start-up company created an online marketplace that's easy to use, affordable and includes awesome online selling tools. In fact, it's the best eBay alternative we've seen yet.
