Email Marketing: Industry Research and Trends Reports
[December 1, 2011] 25 email marketing facts, industry predictions and best practice advice to help small business ecommerce site owners cash in on email marketing trends.
Webtrends: The Other Analytics Option
[August 5, 2009] The latest version from the Web-analytics pioneering company uses a more visual interface to reveal valuable data.
Does E-Commerce Rest in Mobile Hands?
[May 15, 2009] ComScore says the future of online sales may depend on mobile commerce and social networking sites.
Online Ad Spend Slated for First Dip Since 2001
[February 27, 2009] After years of steady increases in online advertising, analysts are adjusting their forecasts to show the first real decrease since the dot-com bust.
Survey Says: Customer Interaction Key to Online Sales
[January 30, 2009] Merchandising results from the e-tailing group's 11th Annual Mystery Shopping Survey reveal that leading online store owners are optimizing features to involve their customers. We highlight which ones and how.
Click Fraud Rate Continues to Rise
[January 28, 2009] Click Forensics today released industry pay-per-click fraud figures for the fourth quarter 2008.
Online Coupons Making Holiday Shopping Merry
[December 18, 2008] Recent research from Hitwise shows that Internet shoppers this year are using online coupons more than comparison shopping engines.
Online Shopping Sales Holding Steady
[December 8, 2008] Early report states that online shopping figures this holiday season are on par with last year's stats. So far.
Marketing to People Who Shop Online at Work
[December 8, 2008] A recent study supports what we all suspected: people shop online at work. We provide marketing tips for cashing in on the cubicle crowd.
Biggest Online Sales Day Near, Hot Google Gift Searches
[December 5, 2008] One industry watcher predicts that the biggest online sales day of the year is almost here, so get ready. Plus, the most-wanted gifts on Google. Can you say, "sweater boots?"
E-Commerce: Hot Products, Online Marketing Trends
[November 21, 2008] While you'd expect that the Wii and Apple iPod Touch are hot products this year, some other in-demand items may surprise you. (Note to self: Stock up on KitchenAid mixers.) Plus, see what your competitors are doing to market their sites for the fourth-quarter.
Flailing Economy Finally Sours E-Commerce Sales
[October 24, 2008] Forrester revises its growth expectations for the holiday shopping season. Gas is still playing a role, along with economy.
Eight Quick Tips for Boosting Conversions
[September 29, 2008] Forrester Research outlines eight simple steps small online store owners can take to increase conversions. Some are as easy as testing and changing the color of your key task buttons.
Study Cites Flaws in E-tail Experience
[September 19, 2008] New study finds that as customer expectations rise, online businesses neglect user experience at their own peril.
Open Source Watch: Specialty Hosts for E-tailers
[April 30, 2008] Specialty hosts know the technical ins-and-outs of e-commerce, but how do you know which one is the best fit for you? We provide an in-depth comparison to help you decide.
eBiz News: Study Says Search Firms Profit from PPC Fraud
[April 4, 2008] Click-fraud can increase revenues for search-engine companies, reducing their incentive to prevent it, according to a University of Southern California study.
Facebook-for-Profit Apps Echo with Sound of Silence
[April 2, 2008] Remember all those hyped e-commerce apps for Facebook? We do, but it seems no one else does. Will these take off or continue to falter? Read what our Facebook afficianado says about social networking and selling.
Trend: E-tailing Group Explains Experiential Shopping
[February 7, 2008] E-tailers are increasingly using rich media, reviews, guides and suggested products to jumpstart sales, according to a study that also provides tips for getting started if you haven't already.
Trend Watch: Local Online Ad Spend Surge
[January 25, 2008] With display and search leading the way, local online advertising spending will increase 82 percent in the next five years, according to a new study.
