E-Commerce: Hot Products, Online Marketing Trends
[November 21, 2008] While you'd expect that the Wii and Apple iPod Touch are hot products this year, some other in-demand items may surprise you. (Note to self: Stock up on KitchenAid mixers.) Plus, see what your competitors are doing to market their sites for the fourth-quarter.
Flailing Economy Finally Sours E-Commerce Sales
[October 24, 2008] Forrester revises its growth expectations for the holiday shopping season. Gas is still playing a role, along with economy.
Eight Quick Tips for Boosting Conversions
[September 29, 2008] Forrester Research outlines eight simple steps small online store owners can take to increase conversions. Some are as easy as testing and changing the color of your key task buttons.
Study Cites Flaws in E-tail Experience
[September 19, 2008] New study finds that as customer expectations rise, online businesses neglect user experience at their own peril.
Open Source Watch: Specialty Hosts for E-tailers
[April 30, 2008] Specialty hosts know the technical ins-and-outs of e-commerce, but how do you know which one is the best fit for you? We provide an in-depth comparison to help you decide.
eBiz News: Study Says Search Firms Profit from PPC Fraud
[April 4, 2008] Click-fraud can increase revenues for search-engine companies, reducing their incentive to prevent it, according to a University of Southern California study.
Facebook-for-Profit Apps Echo with Sound of Silence
[April 2, 2008] Remember all those hyped e-commerce apps for Facebook? We do, but it seems no one else does. Will these take off or continue to falter? Read what our Facebook afficianado says about social networking and selling.
Trend: E-tailing Group Explains Experiential Shopping
[February 7, 2008] E-tailers are increasingly using rich media, reviews, guides and suggested products to jumpstart sales, according to a study that also provides tips for getting started if you haven't already.
Trend Watch: Local Online Ad Spend Surge
[January 25, 2008] With display and search leading the way, local online advertising spending will increase 82 percent in the next five years, according to a new study.
Holiday Online Sales Still Strong
[December 27, 2007] Online sales figures for the holiday season are already trickling in, and are still showing double-digit gains.
Cyber Monday Stats Show Big Spike
[November 30, 2007] It's official: Online retailers on Monday set a new record with sales of $733 million, marking the highest-ever performance on a "Cyber Monday."
Cyber Monday Sales Up, Some Sites Down
[November 28, 2007] Preliminary stats show that Cyber Monday lived up to the hype with record-breaking sales, though some sites experienced snags due to heavy traffic.
Is Cyber Monday the Gift that Keeps on Giving?
[November 26, 2007] Data from DoubleClick Performics predicts that online shoppers will be buying even more on upcoming Mondays in December.
eBay Watch: Listing Lessons from Elmo's World
[November 14, 2007] An in-depth look at 2006 holiday sales data helps eBay sellers predict 2007 trends, along with advice on when and how to list for maximum profit.
How Do I Pay Thee? Let Me Count the Ways
[November 8, 2007] Offering more ways to pay means closing more sales. We outline options for giving shoppers more than plastic and PayPal as a checkout choice.
Holiday Trend and Spending Forecast
[October 26, 2007] Hot holiday shopper incentives include shipping and gift-wrapping discounts, gift certificates and guided search.
