When it comes to spending your emarketing dollars, it helps to understand where people spend most of their time on the Web. For example, should you put a heavier emphasis on email marketing or beef up your social marketing effort instead? A recent study from survey experts Nielson could give you the insight you need to grow your small business ecommerce site. Our sister site, Datamation.com, has the details.

Social networks were the big winners in a new a Nielsen study of how American consumers use the Internet. Compared to a year ago, the use of social networks like Facebook and Twitter rose 43 percent to account for 22.7 percent of the time people said they spend online.

Read the complete email versus social networking article

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