Incorporating Site Optimization into Your Redesign
[November 12, 2008] Redesigning your online store is certainly about aesethetics, but it's equally important to make site optimization part of the process. CoffeeCakes.com increased traffic and revenues in just a few weeks with an SEO design refresh — and you can too.
Excellence in Technology Awards: Call for Nominations
[October 30, 2008] Looking to increase efficiency and cut costs? Technology can help, and so can you. We're looking for the best hardware, software and services for small businesses. Nominate the products that help your business thrive.
SEO Tips: Courting Google with Your Content
[October 28, 2008] Google reorganized its submission tools to make it easier for you to share your content. We provide an overview of the updates that will benefit e-tailers.
Web Analytics Primer: Five Metrics Demystified
[September 26, 2008] Don't know your Site Overlay from your Bounce Rate? Don't worry, Google Analytics evangelist Avinash Kaushik breaks down five basic analytics metrics that will help you boost the bottom line — just in time for the holidays.
Automated Licensing, Rights Management for Digital Artists
[September 16, 2008] If you sell digital content — artwork, photos, music, video — and want to simplify the licensing, distributing and payment processes, LicenseStream may be the answer.
Ad Network Primer: Tips for Targeted Campaigns
[August 15, 2008] Ad networks can put your e-business in front of targeted audiences already interested in your products. We explain what ad networks are, what they do and how to choose one.
International E-Commerce: Going Global Just Got Easier
[August 4, 2008] iShopUSA’s international e-commerce solution allows online businesses of all sizes to sell to customers in over 200 countries, without the hassles or risks.
eBay Alternatives: Fab Fifteen for Profits Off eBay
[July 8, 2008] Whether or not you're leaving eBay, it always makes good business sense to explore — and expand — into other online marketplaces. We give you 15 to check out.
Web Shop Design: Font Fantastic
[May 28, 2008] Fonts are the core of your site design, so using them wisely is critical. We show you how with tips and tricks for creative — not cluttered — results.
Time is Money: Batch Edit Photos, Boost Bottom Line
[May 12, 2008] Find yourself doing the same edits to multiple product shots over and over again? We show you how to automate the process in a few clicks.
Integrating QuickBooks with Your Online Store
[April 24, 2008] Here’s the latest on integrating sales from ProStore, Volusion and Yahoo stores into QuickBooks. If you’re selling online, why not make it easy to account for it?
Setting Up Shop: A Checklist for New E-tailers
[April 11, 2008] What every prospective e-commerce business owner needs to think about before selling online, including tips and advice from experts who have been there and done that.
Open Source E-Commerce Program Magento Debuts
[April 3, 2008] Magento 1.0 has the potential to significantly change the way the open source industry operates. Kerry Watson outlines what makes this new player one worth watching.
Trend Watch: Unleash your Inner Video Producer
[March 20, 2008] Expert advice for creating your own videos whether you sell collectibles or merchandise or have a service-oriented online business.
Customer Service with a Virtual Smile
[March 10, 2008] Providing personal service can be tricky when you're not physically present, but not if you follow our top tips for nurturing stellar online customer relations.
Checklist When Shopping for a Shopping Cart
[February 22, 2008] There's no one set of shopping cart specs that works for every e-tailer, but you can avoid mistakes by knowing the basic features to consider.
eBay Affiliates Profile: What's New, How It Pays
[February 11, 2008] Even with all the fee changes afoot at eBay, there's still a way to keep making money at the auction giant that doesn't necessarily tie into listing costs - Affiliates.
Selling to Silver Surfers
[February 4, 2008] We provide seven golden rules for selling products to the senior set, a growing and very profitable demographic for e-tailers.
2008 Awards: The Absolute Best in Small Business
[February 1, 2008] Who do you turn to for business advice most often? No doubt it's other experienced small business owners. Well, your entrepreneurial compatriots made the call and picked the best software, hardware and services. Take a look at the results.
Eight Photoshop Tips for Product Shots
[January 15, 2008] You can be a Photoshop expert even if you don't know your eyedropper from your lasso. We show you how to spruce up product shots in eight easy steps.
