You don’t have to be an Oscar-winning cinematographer to produce videos for your Web site. SmallBusinessComputing.com talks to several small business e-tailers who use share their tips on making and using SEO videos to drive sales.
Can adding a video to your e-commerce site really boost traffic and sales? Absolutely — as long as your video is relevant, entertaining and/or informative and optimized for search engines. According to studies conducted by Forrester Research, having a search-engine optimized video on your e-commerce site increases your odds of showing up on the first page of Google in an organic search dramatically — more than 50 times greater than if you just had text on the page.
Not only can a good product or promotional video increase your Google ranking, it can increase your sales. Just ask Zappos, which recently revealed that it typically sells between six and 30 percent more merchandise when a product also includes a descriptive video.
But it’s not just large companies that are benefiting from video. HudsonGoods.com, an online furniture store that specializes in vintage-style, environmentally friendly pieces, saw a 25 percent increase in sales after owner Karl Miller added videos to the site (and to the Hudson Goods blog).
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